E‑Commerce Platform Redesign

Lead Product Designer — a complete storefront & checkout redesign to modernize the brand, reduce friction and lift conversions across devices.

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Role: Lead Product Designer

Project overview

We partnered with a mid‑market retailer to reimagine their storefront and checkout. The focus was a streamlined browsing experience, a single-page checkout to reduce dropoff, and a refreshed visual language aligned with the brand.

Objectives

Reduce checkout abandonment
Improve product discoverability
Increase conversion on mobile

Featured gallery

Product list

Clear hierarchy and filtering for faster discovery.

Product detail

Focused imagery and simplified add-to-cart flow.

Checkout flow

Single-page checkout to reduce abandonment.

Challenge

Inconsistent patterns and a multi-step checkout created friction — mobile performance was slow and conversion suffered.

Solution

We introduced a compact design system, unified components, and a single-page checkout. Assets were optimized and interactive patterns simplified for mobile-first performance.

Results

+18%

Conversion (6 months)

-40%

Avg. page load time