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Project 1 — Reimagining Checkout

A streamlined checkout redesign focused on conversion, clarity, and faster completion across devices. Edge‑to‑edge visuals and progressive interactions guided by compact design tokens.

Contact — Lead Product Designer Overview
Role: Lead Product Designer — end‑to‑end UX, visual design, prototyping.

Project overview

We targeted key drop-off points in the checkout funnel with rapid research, prototyping, and A/B testing. The goal: reduce friction, improve clarity, and increase completed purchases — especially on mobile.

Objectives

  • Simplify steps and reduce cognitive load
  • Improve mobile inputs and inline validation
  • Increase completed purchases

Services & tools

Services
  • UX research
  • Interaction & visual design
  • Prototyping & testing
Tools
  • Figma
  • Lookback / Hotjar
  • Google Analytics

Gallery

Checkout screen
Condensed checkout
Progressive steps with inline validation.
Mobile screens
Mobile flow
Touch-first affordances and larger tap targets.
Validation states
Inline validation
Clear feedback reduces errors and re-entry.

Challenge

High abandonment at payment and address entry; inconsistent mobile layouts increased errors.

Solution

Condensed progressive checkout, inline validation, guest flow, and clearer affordances to reduce cognitive load.

Results

After launch we observed measurable improvements:

  • +45% conversion (3 months post-launch)
  • −30% checkout time
“Pixel Perfect transformed our checkout — clearer flow, fewer errors, and measurable lift in revenue. Their team moved fast and delivered thoughtful solutions.”
— Jordan Lee, Head of Product at MerchantCo
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