Onboarding flow
Clean progressive steps with contextual tips.
Aurora — Mobile App Redesign
A focused redesign to simplify onboarding, improve core flows, and lift retention for Aurora’s subscription product.
Role: Product Designer — UI / UX, Interaction
Timeline: 10 weeks
Project overview
Aurora needed a cleaner, faster app that reduced friction during sign-up and guided users to high-value features. We prioritized clarity, accessibility, and measurable outcomes to improve activation and subscription conversion.
Objectives
- Reduce time-to-first-value for new users
- Increase activation and subscription conversion
- Lower support requests related to onboarding
Services
Product design · UX research · Prototyping
Tools
Figma · Principle · React Native
Featured visuals
Key task screen
Accessible layouts and clear CTAs.
Subscription flow
Simplified purchase path with microcopy.
Challenge
Complex onboarding and unclear task priorities caused drop-off during the first week.
Solution
Streamlined onboarding into three clear steps, progressive disclosure, and contextual tips tied to tasks.
Results
- +48% increase in 7‑day activation
- +32% uplift in subscription conversion (A/B test)
Client testimonial
"Pixel Perfect completely reshaped our onboarding — the new flow is intuitive and our users convert faster. The team moved quickly and delivered measurable impact."
— Jamie Lin, Head of Product, Aurora